Tuesday, August 11, 2015

THE PA MELTING POT - SPECIAL EDITION - ETHNIC FOODS - FROM A HORSE DRAWN CART TO AN INTERNATIONAL COMPANY

THE MELTING POT: SPECIAL COLUMN: Ethnic Street Foods: Part 7 - How Ethnic Food production became a business through the first implementation of food carts.  (photos at bottom of the page)

The Pittsburgh area got put on the INTERNATIONAL food MAP with the forming of the H.J. Heinz Company founded by German Jews (Ashkenazic) (Heinz comes from a pet form of the personal name Heinrich.)  Henry John Heinz began selling horseradish from a “horse drawn cart” in 1869. The Heinz Company expanded dramatically in 1890 with the construction of its factory in Allegheny City (now a part of Pittsburgh known as the North Side). After the founder's death in 1919, his son, Howard Heinz, took over the company; he was succeeded by his son, H. J. "Jack" Heinz II, in 1941. When Jack Heinz died in 1987, the first non-family member, Anthony O'Reilly, became president and CEO. Over the years, the Heinz Company has marketed minced meat, pickles, vinegar, and tomato ketchup, and is now a multi-billion dollar international food processing company. 

Heinz emphasized the purity of his product and chose to use clear, colorless bottles and jars so customers could see for themselves exactly what they were buying. He went to great lengths to maintain clean conditions in his factories for employees, practicing a paternalistic approach to management and employer-employee relations, demonstrated by the auditorium, roof garden, dining rooms, and a library he constructed for the benefit of his employees.


The H. J. Heinz Company, or Heinz, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania.  The H. J. Heinz Company manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories such as the United States, Australia, Canada, India, Indonesia, Netherlands, Philippines, the United Kingdom being among the top countries.

The company claims to have 150 number-one or number two-brands worldwide and sells over 5700 different products. Heinz ranked first in ketchup in the US with a market share in excess of 50%.  Some of the American brands are: Classico sauces, Ore-Ida potatoes, TGI Fridays, Delimex Tortillas, Lea & Perrins Worcester Sauce, Weight Watchers, Kraft Macaroni and Cheese, Kraft Miracle Whip, Jell-O, Kool Aid, Maxwell House, Kraft Cool Whip, Athenos, Planters, Grey Poupon, Country Time, A-1 Sauce, Oscar Mayer, Kraft Stove Top, Tang, Claussen, Kraft Cracker Barrel, Lunchables, Kraft Philadelphia Cream Cheese, and Crystal Light. 

On February 14, 2013, Heinz agreed to be purchased by Berkshire Hathaway and 3G Capital for $23 billion.  On March 25, 2015 Kraft announced its merger with Heinz arranged by Berkshire Hathaway and 3G Capital.  

The merger took place in July and the resulting Kraft Heinz Company is expected to be the fifth largest food company in the world.  The combined company, which will be called the Kraft Heinz Co., will have revenue of about $28 billion.  All this from a start on a horse drawn cart and the manufacture of horseradish from an old family recipe in a basement. 
    
Mission Statement:  “As the trusted leader in nutrition and wellness, Heinz – the original Pure Food Company – is dedicated to the sustainable health of people, the planet and our Company.


Since 1896, the company has used its "57 Varieties" slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products at the time.

Berkshire Hathaway became a majority owner of Heinz on June 18, 2015. After exercising a warrant to acquire 46,195,652 shares of common stock for a total price of $461,956.52 increasing its stake to 52.5%.

Products are produced and sold in several countries across the world and the diversity of the foods is amazing: ITALIAN and one of the most famous brands is Classico which produces:  Tomato Cream Sauces, Red Sauces, Family Favorites, Alfredo Sauces. Pesto and Bruschetta, Pizza Sauces.

http://www.classico.com/products

HUMMUS, CHIPS


1.    Pickling time line  http://www.nyfoodmuseum.org/_ptime.htm
4.    SEE SLIDE SHOW ON LINK DIRECTLY ABOVE

www.ThePAMeltingPot.com.  Christine Willard, a native of western Pennsylvania, researches and blogs about the food unique to western Pennsylvania. She currently resides in North Carolina.


















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